In business as in sports, no one coasts to greatness. It’s the challengers; the ones with more heart than budget who push hardest, move fastest, and fight smarter. If you’re not the category leader, you’re not just building a brand… you’re running a race. What it really means to be a challenger brand and how you can start acting like one today.
As the cannabis industry continues to grow, dispensaries face the challenge of not only attracting new customers but also maximizing the lifetime value (CLV) of their existing customer base. Customer retention and satisfaction are key to long-term success, and unlocking hidden value opportunities can make all the difference.
In today’s scroll-fast, decide-faster world, people size up brands in seconds —literally. Your vibe (logo, website, retail experience, packaging, and social presence) either grabs attention or gets lost in the noise. Smart design isn’t just about looking attractive; it’s about building trust, showing personality, and making people feel 100% sure they’re in the right place.
For many small and growing brands, every dollar and hour count, and as you know—trying to do everything in-house can feel overwhelming. Branding and marketing are crucial, but building a full-time team for it?
As templates, tutorials and tools become ubiquitous, technical skills are more accessible than ever. It’s no longer enough to be able to simply draw or design.
As a B2B marketer, do these words seem familiar? “We keep trying to articulate our difference, but it feels vague compared to our competitors.” “Our positioning sounds…
Discover the critical link between brand equity and customer loyalty in our insightful blog, ‘The Connection Between Brand Equity and Customer Loyalty: What Businesses Need to Know’.
In the fast-paced realm of marketing, my two-decade career has been a testament to passion, innovation, and a steadfast commitment to the comprehensive notion of “brand.” As an accomplished executive, my entrepreneurial…
In recent years, marketers were putting more emphasis on performance marketing, proving efficiencies of ad budgets and retooling creative to tout value amid economic uncertainty. More recently though, marketers have shifted focus back to brand building…
As the cannabis industry continues to grow, dispensaries face the challenge of not only attracting new customers but also maximizing the lifetime value (CLV) of their existing customer base. Customer retention and satisfaction are key to long-term success, and unlocking hidden value opportunities can make all the difference.
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