As former strategists, marketers and designers for some of the world’s leading global brands we know from experience the challenges our clients face. More importantly, we know how to overcome them.
BrandEngineering™
Our BrandEngineering™ workshops are perfect for new and existing small-to-medium size businesses seeking business-to-brand alignment, ownable positioning, and greater audience affinity. Available online and IRL, BrandEngineering™ workshops are designed to meet your unique needs and budgets.
Brand Design
Break out and break through. Refresh your brand identity, personality, and creative expression in ways that inspire your team and attract new customers. We’ll create the assets and guidelines for you to share your brand efficiently & effectively wherever consumers experience your brand.
Brand Activation
When you’re ready to share your brand with the world, we offer a variety of brand activations to elevate your brand, reach new customers, or simply grow the ones you have. Online and IRL, quality brand activations deliver lasting, memorable experiences consumers want to share.
BRANDENGINEERING™
Unlock the Power
of Persuasion with
BrandEngineering™
Your brand is the backbone of your business. It’s rooted in your original reason-for-being which can get lost as your business matures. That’s where our brand strategy workshops come in. They help clarify complexity, and turn business ambiguity into new and inspiring passion. We call it BrandEngineering™ –virtual and IRL workshops to drive your business forward with purpose.
- Research & Insights
- Audits & Analysis
- Brand Positioning
- Brand Narrative
- Brand Architecture
- Naming & Nomenclature
BRAND DESIGN
Authentic,
Contemporary,
Branding that Fits
It’s arguably the single most important investment you will make for your business. We call it Design for Business™and it’s just one of the ways you can separate your business from the competition. Brand Design as competitive advantage, that’s modern day innovation. Because you’ve come too far to fall down on presentation.
- Logo Development
- Visual Identity
- Personality & Tone
- Typography
- Color & Texture
- Brand Guidelines
BRAND ACTIVATION
Surprise & Delight
Consumers Where
it Matters Most
Does your marketing create viral moments that grow your brand’s awareness? Do your major marketing initiatives turn prospective customers into returning fans? Do they leave lasting, positive impressions that transform everyday shoppers into recurring consumers? And are you laser focused on the four most important activation touch points?
- Website Design
- Brand Campaigns
- Branded Environments
- Packaging Design
OUR PROCESS
01.
Tell us
about yourself
The foundation of our discovery process is rooted Appreciative Inquiry. That is, we come searching for what’s right, not what’s wrong –so we can help you build upon it. Of course we’ll learn about your perceived strengths and weaknesses, opportunities and threats. And we’ll analyze data and bring our industry knowledge like you’d expect us too. But most times, what we’re really looking for is your originating ideas, that sparkle in your eye that became your reason for being.
Design
for Humans
02.
The foundation of our discovery process is rooted Appreciative Inquiry. That is, we come searching for what’s right, not what’s wrong –so we can help you build upon it. Of course we’ll learn about your perceived strengths and weaknesses, opportunities and threats. And we’ll analyze data and bring our industry knowledge like you’d expect us too. But most times, what we’re really looking for is your originating ideas, that sparkle in your eye that became your reason for being.
03.
Addition
by Subtraction
When it comes to design, we believe less is more. We believe that good design is approachable, unobtrusive, and practical. And that its inherent nature should exude value from its simplicity. This is how we think and how we iterate. More on the Dieter Rams principles of good design can be found HERE.
Creative
Application
& Presentation
04.
Everybody loves a good reveal. In the final application stage work is applied and presented in its various context. Iteration continues until finessed into final form and approved before being packaged and shipped out the door.