Logo Mark
Identity System

Packaging Design
Apparel Merchandising

The formerly named Flora California was struggling to get noticed in a sea of like-named businesses. New leadership wanted a name and identity as easy-going and trustworthy as the people running it. Of course it had to be visually distinctive, memorable, and authentic. So we brought them back to the beginning, to the city where they began.

Located in an original Corn Nuts factory just outside Salinas in Greenfield, CA – Greenfield Cannabis Co. boasts more than 270,000 sg.ft. of cultivation and manufacturing capability.

Their icon ‘Fred the Bunny’ is a symbolic gesture of goodwill that we created as thank you to their owner.