Campaign Design
Art Direction

Props & Styling
Packaging Design

HUF is idolized around the world as one of the world’s foremost streetwear brands. When it came time for them to enter the hotly-contested California cannabis scene, they turned to ABC for direction and guidance.

Tasked with leading their go-to-market strategy, ABC designed and executed every aspect of the HUF Cannabis brand launch. Product sourcing to retail strategy, packaging through campaign development.