Huf
Campaign Design
Art Direction
Copywriting
Props & Styling
Production
Packaging Design
HUF is idolized around the world as one of the world’s foremost streetwear brands. When it came time for them to enter the hotly-contested California cannabis scene, they turned to ABC for direction and guidance.
Tasked with leading their go-to-market strategy, ABC designed and executed every aspect of the HUF Cannabis brand launch. Product sourcing to retail strategy, packaging through campaign development.
