Campaign Design
Art Direction
Packaging Design

HUF is idolized around the world as one of the world’s foremost streetwear brands. When it came time for them to enter the hotly-contested California cannabis scene, they turned to ABC for direction and guidance. Tasked with leading their go-to-market strategy, ABC designed and executed every aspect of the HUF Cannabis brand launch. Product sourcing to retail strategy, packaging through campaign development.

“HUF is fortunate to have been able to work with ABC. They really understand the cannabis landscape and have been extremely valuable in helping us shape our entrance into the market.” – Jon Brubaker, CEO, HUF Worldwide

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