Campaign Design
Art Direction

CBD/THC infused beverage start-up WUNDER asked ABC to conceive an ownable season, a moment, or idea they could build upon in the minds of thirsty cannacurious consumers. So we placed the user experience front and center. The euphoric metamorphosis from stress to wonder. That’s WUNDERLAND.

Johanna Arellano

WUNDERLAND is a manifestation of where you want to be — an adventurous, experiential gift of discovery for those willing to explore a heightened state of awareness. Where you might go to find calm after a long day’s work. Or a place you can go to make great experiences even better.

A feeling of mindfulness and a heightened sense of calm washes over you. You feel your body begin to release its stress. You are becoming more present, more aware. Sounds are more crisp, aromas more delicious, people more colorful. Forgotten are the concerns of the day.

Before you know it, you’re in WUNDERLAND.

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