Insights for Brand Builders™
AI Can’t Give You Good Taste, by It’s Nice That Editor Elizabeth Goodspeed
As templates, tutorials and tools become ubiquitous, technical skills are more accessible than ever. It’s no longer enough to be able to simply draw or design.
How an Effective GTM Strategy Positions Your Brand for Success
As a B2B marketer, do these words seem familiar? “We keep trying to articulate our difference, but it feels vague compared to our competitors.” “Our positioning sounds…
The Connection Between Brand Equity and Customer Loyalty: What Businesses Need to Know
Discover the critical link between brand equity and customer loyalty in our insightful blog, ‘The Connection Between Brand Equity and Customer Loyalty: What Businesses Need to Know’.
Empowering Small Businesses Through Brand Strategy & Design: My Entrepreneurial Journey By Sam Arellano
In the fast-paced realm of marketing, my two-decade career has been a testament to passion, innovation, and a steadfast commitment to the comprehensive notion of “brand.” As an accomplished executive, my entrepreneurial…
Agencies See More RFPs for Brand Building Amid ‘Recalibration’ of Marketers’ Priorities
In recent years, marketers were putting more emphasis on performance marketing, proving efficiencies of ad budgets and retooling creative to tout value amid economic uncertainty. More recently though, marketers have shifted focus back to brand building…
The Intangible Harvest: How Branding, Not Just Marketing, Can Define Cannabis Industry Leaders
In a world increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoning and growing cannabis industry.