Canndescent
Campaign Design
Art Direction
Copywriting
Props & Styling
Production
To help Canndescent win sales during the crucial Holiday period between Thanksgiving and Christmas, we devised a campaign called ‘The Holiday Effect’.
Centered around the creation of a new, limited-edition strain we titled CHEER, the campaign served as the festive newness Candescent needed to capture the attention of retail buyers. Not to mention the wallets of gift-giving consumers throughout California.
