Campaign Design
Art Direction

To help Canndescent win sales during the crucial Holiday period, ABC devised a 360 degree campaign called “The Holiday Effect” to emphasis the spirit of the season. To coincide with the campaign we helped Canndescent develop a new strain called “CHEER” –an exclusive, seasonal strain inline with their effect-based naming aliteration. 

Centered around the creation of a new, limited-edition strain we titled CHEER, the campaign served as the festive newness Candescent needed to capture the attention of retail buyers. Not to mention the wallets of gift-giving consumers throughout California.

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