SLO CAL Roots
Logo Design
Identity System
Website Design
Print Advertising
SLO CAL Roots is a leading retailer along California’s Central Coast working hard to normalize plant medicine. Through our discovery process we uncovered four driving values –Plant; People; Passion; Place. Together with a new logo and identity system, they are the tools by which SLO CAL Roots expresses itself. ABC is excited to continue our support of their revolutionary efforts into 2024 and beyond.
Cultivating Cannabis and Community Since 2003